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The Story Behind the Super Hero Name

The other day I was talking to someone about the Tire Zoo, and he referred to them having a super hero name. I paused for a second, and a smile broke out across my face. Yes, indeed, that is an interesting and fun way to look at the Tire Zoo, a division of All Season Tire Co. And so I began the task of telling their story.

The History of the Tire Zoo

By day (and signage) they are known as All Season Tire Co., but all day and night (and online) they are known as the TireZoo by  innocent shoppers everywhere looking for help with new and used tires.

Now branded in a fun blue and yellow color scheme and a cartoon-like TireZoo logo, the TireZoo has transformed from its meager start in 1979.

Like Clark Kent had roots in the Midwest, the TireZoo began in a garage as a home based business. Just as it’s difficult to picture Superman on a small farm in Iowa, it’s hard to imagine one of the United State’s largest used tire shops having started one tire at a time in a small garage somewhere in Bloomington, MN.

Not able to conceal their identity and growth any longer, owner Dan Wilkerson, moved his business a few years later into a store front in Bloomington, MN and hired his first employee. They were known as All Season Tire Co, and still are by many devoted customers.

The company grew, more employees were added, and their line of new and used tires expanded exponentially. In June of 1995 they opened their second location in Anoka, MN, and began helping people from as far away as Canada!

With the launch of their new website, The TireZoo.com took shape, and well, it’s just plain catchy! What makes the TireZoo Crew so intriguing is their interest in reaching out to customers and doing what it takes to be unique.

Their impressive inventory of new and used tires is the largest you’ll find. They sell many brands of new tires, wheels, and rims; yet have no corporate restraints in being able to offer used tires and other products and services their customers need – at incredibly affordable prices. The Tire Zoo will make sure you get what you need, help you put your tires on your vehicle, and take the time to answer all your questions. They’ve recently added auto mechanic services to better serve their customers!

In addition to their super hero name and fun persona, they are the most accessible tire people you’ll find.  From their website, two store locations in Anoka and Bloomington, Facebook fan page, TwitterFlickr, and toll-free numbers (Anoka: 1-800-421-2037, Bloomington: 1-800-761-2013) – the TireZoo Crew is waiting to hear your cry for help.