Archives for October 2013

Anoka Location Closed October 26, 2013

TireZoo in Anoka, MNAnoka is, in fact, the Halloween Capital of the World! Each year the Anoka community and guests celebrate with week-long events, and wrap up the festivities with a grand parade. The parade draws thousands and thousands of people to participate or watch the creative costumes people create specific to this event.

In observance of this widely attended event, the TireZoo will close its Anoka, MN location on Saturday, October 26, 2013. We will be open all day prior (Friday, October 25), and again on Monday, October 28, 2013.

Snow Tires vs All Season Tires

snow tires vs all season tiresIf you live in Minnesota, you know that winter driving conditions are as random as rolling dice. One day it’s sunny and dry, and the next day you’re asking your passenger to help you see the white line to keep you from driving into the ditch. Winter is on all our minds, as we wonder what mother nature has in store for us this year.

Living in Minnesota means you can benefit greatly from using snow tires, and here’s why. Snow tires (or winter tires as many refer to them as) are designed for the purpose of handling better on snow covered, snow compacted, and ice coated roads. It’s engineered to provide the best grip possible under the worst conditions, including a wide range of precipitation and extreme cold temperatures. If these conditions seem much too familiar, then you need to consider the use of snow tires this season and the added safety and security they offer.

Snow Tires vs All Season Tires: What’s the Difference?

Yes, your all season tires are terrific and designed to handle a wide range of uses. But, all season tires are not the same as snow tires. All season tires are popular in the US, likely because many areas of the country can get by with them year round. Minnesota is not your average, moderate climate state. We have extremely hot and humid summers, and we have winters that can knock your socks off. When you use an all season tire, that was designed to be a compromise of desired tire properties, you’re getting just that; a compromise. It’s comparable to buying a nice fleece jacket that works well in all seasons for MOST parts of the country. A fleece jacket isn’t going to cut it on a 30 degree below day in January with a 40 mile per hour north wind gust.

The same goes for your all season tires. You can’t expect a tire to optimally handle snow, slush, and ice when it wasn’t designed to do that. Snow tires are your best choice for traction and control of your vehicle.It’s not advisable that you use snow tires year round, however, and will need to switch back to your all season tires or previous “warmer season” tires.

If you are unsure if snow tires are right for your vehicle, driving habits, and/or geographical location, contact the TireZoo today. We can review some key questions with you to make sure you have the best tires for your situation.

How exactly do snow tires work?

Watch this video for further explanation.

Researching Tires Online Before You Buy

research tires online, sort through the noiseWith all the information readily available online, it can be overwhelming. Add in the advertising and social media buzz, and people are left wondering what to believe. If you are searching to buy tires online for a purchase offline, you aren’t alone. This is very common, and part of the reason we added the online tires database to our website.

Did you know that some studies suggest each person sees between 3,000 to 15,000 various marketing messages every day? In regard to tires, all you have to do is search for “buy tires in Minneapolis” and there are over 1. 5 million results. We all know there aren’t that many tire dealers in Minneapolis, but there are plenty of people and businesses attempting to supply you with more information.

So, how do you sort through all the noise?

  • Recommendations from friends is a great place to start. It can help you weed through all the Google search results and focus on a smaller selection.
  • Reviews from the public are also a great way to refine your search and begin to verify the information you’ve found elsewhere.
  • A reputable website helps you find the details you really need such as hours, directions, pricing, options, etc.

You can’t buy milk and bread at the TireZoo, but that’s a good thing. We focus on tires!

In the case of the TireZoo, we highly recommend all three of the above, but most of all, give us a call. We hire highly knowledgeable staff whose job it is to focus on tires. They are familiar with vehicles, driving needs, tire issues, and time/budget concerns. No, you can’t pick up milk and bread or have other areas of your vehicle worked on when you are here for tires. We see this as a good thing. We FOCUS on tires; new and used in all brands and sizes.